The animation group BUCK TV along with writers from String Theory got together to create a promo spot for good books, a used book company that donates every cent of their profits to charity. The money in turn has been used for countless humanitarian efforts all around the world providing water, sanitation, access to education and seeding sustainable agriculture across the world in partnership with Oxfam. The spot is loosely inspired by the art of Gonzo artist Ralph Steadman, but there’s no denying it’s originality. The words are not from any Hunter S. Thompson book, but it leans heavy on his vernacular and by golly they got it right. Enjoy!