File this Montreal based company’s name into your collective consciousness. Because, after you win the lottery, you are going to need Moment Factory to choreograph the lighting and sound for your next birthday party. Pick your favorite band or your chosen theme or both, then put this crew to work to make it the most memorable night of your invitees lives. If you happen to hit the powerball, have Moment Factory set up a permanent exhibit in your new home while you’re at it. They are that good and I’m seriously considering going to a Celine Dion concert after seeing the images this company has put together for the Canadian diva.
I was first clued in to the capabilities of Moment Factory after seeing the footage from the Black Keys’ closing performance at the Osheaga Festival on Aug. 5, 2012. Erik Leijon of the Montreal Gazette explains the situation quite nicely, “it was an unexpected minute-and-a-half-long rain of illuminated pixels emanating from the night sky…an elaborate, one-time-only stunt months in the making. Near the end of the band’s headlining set, a crane that had been suspiciously looming over the audience most of the day quietly swung into action. A basket containing three shadowy figures was hoisted 150 feet above the crowd. Then, coinciding with the music, they threw 2,000 “fireflies” — LED bracelets built to flutter gracefully to the ground like helicopter seeds — onto the audience below. Eight cameras captured the one-shot deal, zeroing in not only on the dropping fireflies that flickered in conjunction with the rhythm of the music, but also the facial expressions of those who happened to catch the bracelets.”
I prefer the company to explain themselves in their own words:
Moment Factory is a new media and entertainment studio specialized in the conception and production of multimedia environments combining video, lighting, architecture, sound and special effects to create remarkable experiences. Since its beginnings in 2001, Moment Factory achieved more than 300 events, shows and installations across the world for such clients as Cirque du Soleil, Disney, Nine Inch Nails, Céline Dion, Microsoft, Montreal’s Quartier des Spectacles and Madonna.
Although the concert footage that I have seen has been incredible, the work that Moment Factory has done with public exhibits has impressed me with equal admiration. The two videos following portray this. The first video displays Montreal’s CHU Ste-Justine Hospital, where a wonderful piece is designed to make hospital visits more pleasant for families and young patients. The second is a multimedia exhibit located at the Granby Zoo entitled, Kaila, which takes you on an underwater journey in the South Pacific.
With the sky-high prices of concert tickets these days I look for something more for my dollar. Pearl Jam is one of my all time favorite bands, for instance, but if Eddie Vedder is going to charge me $80 to see him play the ukulele he better have Moment Factory behind the scenes. I’m going to be following Moment Factory’s Facebook page from now on and when I hear of them producing something nearby I will be ready to drop the coin.
So much more astonishing media is available at MomentFactory.com
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