On the brink of a new album, M.I.A. has released the single, “Bring The Noize”. The new release, titled MATANGI, is a follow-up to the 2010 album, Maya. The album failed to reach the success of the great Kala, which was released another three years earlier in 2007 (“Paper Planes” anyone?). The multi-talented British artist seems to have dabbed her toes in every genre surrounding a drum machine, and she kills it for the most part.
The song is aggressive from the get-go, and it blends traditional Middle-Eastern singing with a few drones. That’s before the song breaks into a chopped and jumpy combination of vocal splices. She uses her voice are a drum beat that oddly reminds me the “Otis” off of Watch The Throne last year. The difference is that this song is way closer to a trap song than “Otis”.
Her rapping is quite typical, but in M.I.A. fashion. She touches on telling people off, her heritage, and how far she has come. Most of the time I have to laugh at musicians when they mention this, but she has my fullest respect when she talks about her success. Kala and Maya are chart toppers, and a British Female with Tamil decent who has broken into the American music market is remarkable. I’ll give you an idea to how difficult that is, and the only other successful person of Tamil decent in American entertainment is Aziz Ansari. Huge respect for M.I.A.
Her videos as well is semi-controversial. She makes light of a few topics like religion, and life in India, but in a way that’s respectable. Her contrast between the outside of the venue with it’s dusty and bleak roads compared to the indoor club is quite creative. I’ve always enjoyed the cultural aspect behind M.I.A. videos, and even if in the end they’re for pure entertainment, I like to think there’s a deeper meaning behind them.
M.I.A. always has a few tricks up her sleeve, with a great closer that separates itself from the rest of the track. It’s slower, but still retains the energy found in the hard hitting chorus and verses. The gold background of the music video gives me full reason to believe that it’s a section that will lead into another track. Not to mention it’s one of the best parts of the song. It’s cut time beat of the drum is so minimal, but it adds the effect of the song growing even if it’s not. The native Indian influence that is found on so many M.I.A. tracks shines again on the closing section of the song.
It’s reasons like this that makes 2013 such a great year so far. Knowing that new M.I.A. is coming gets me fired up for the summer, and fall, and winter. Make that the whole year. Make that all of 2013, and the albums released before today. So much music has come out this year that stands out to me, it’s a shame knowing that 2014 is around the corner. Who knows, maybe a new Avalanches album could be in the works? Nonetheless, check out “Bring The Noize” below.