So far the buzz surrounding Kendrick Lamar’s latest release “i” is pretty good, but let’s talk about Flying Lotus for a minute. Steven Ellison a.k.a Flying Lotus, has been on the hip hop/experimental neo-soul plain, for quite sometime. He’s worked with everyone from the experimental rock band Battles to Erykah Badu and now he can add Kendrick Lamar to this impressive list. The Cali-born producer is not a household name “yet”, but I think that’s precisely where he wants it. The soundscapes he creates lends itself to freestyle jazz, weaving abstract ideas that aren’t likely to get radio play, but luckily for us and him, he’s managed to make quite a name for himself.
This latest song Never Catch Me, is one of the first release off his new album “You’re Dead” due out Oct 7. The song and this video, directed by Hiro Murai, who incidentally worked on another one of Flying Lotus’s video “Until The Quiet Comes” , is a testament to their partnership and how, when artist respect each other, they tend to open portals. These two are music’s DeNiro and Scorsese. The marriage between music and film, are seamless and nowhere is that more apparent than in this video, They have arrived! Behold!
The song will appear on Flying Lotus’ album You’re Dead! (due Oct. 7) featuring Snoop Dogg, Thundercat, and Kendrick.
“It just came about sort of naturally,” Lotus told Rolling Stone of collaborating with K-Dot a.k.a Kendrick Lamar. “He came through the crib and recorded it and it was great. The funny part is, though, that he wanted to keep that shit for his album. When I first sent him the track, he was trying to convince me to give it to him. Like, ‘Nah, man, I need that!’”